Private Label & Product Development

Your brand, baked on our lines.

Austral Croissants manufactures under our own label and under yours. With 30+ years of French baking craft and a HACCP-certified Rocklea facility, we develop, scale and supply frozen bakery products to your specification — laminated pastry, par-baked breads and frozen dough.

Trust & assurance

HACCP certified

Food safety managed as a documented system across every production run.

Australian made

Manufactured at our own Rocklea facility in Brisbane, Queensland.

Cold-chain controlled

Snap-frozen at peak and held frozen from our freezer to your kitchen.

Specs on request

Product specifications, ingredient and allergen statements available to trade customers.

From brief to ongoing supply.

Brief & feasibility

We start with the menu or shelf outcome you need — format, size, finish, target cost and volume — and confirm what our lines can produce consistently.

Bench development

Our bakers develop the recipe and process: lamination, fermentation, par-bake profile and freeze point, until the finished result is right in a real oven.

Sampling & sign-off

Samples are supplied for kitchen or retail trial, with finishing instructions. Adjustments are made until you approve the standard.

Scale-up & supply

The approved spec is locked into production, packed to your carton and label format, and scheduled into ongoing supply.

Who it suits

Built for brands that sell bakery.

·Retail and grocery own-brand bakery ranges
·Foodservice and QSR groups needing one consistent spec nationally
·Distributors building an exclusive frozen bakery line
·Hotel and catering groups with signature menu items
·Brands that need bakery quality without operating a bakery

What we can develop

· Butter croissants & viennoiserie
· Vegan laminated pastry
· Puff pastry blocks & rolls
· Par-baked baguettes & batards
· Sourdough & speciality loaves
· Function & burger rolls
· Savoury rolls, pies & tarts
· Frozen dough formats

Minimum order quantities, lead times and packaging formats are confirmed during feasibility — every program is quoted on its own volume and specification.

Packed to your format

How product arrives matters as much as how it bakes. Austral packs for the realities of a commercial kitchen — frozen storage, fast rotation and predictable portioning.

Carton-ready for foodservice

Every SKU is packed by the carton with a fixed unit count, so ordering, receiving and stock counts stay simple.

Freezer-stable packaging

Cartons and inner liners are built for frozen storage — protecting shape, lamination and crumb through the cold chain.

Stackable, space-efficient

Uniform carton footprints stack cleanly in walk-ins and reach-ins, making the most of tight back-of-house freezer space.

Bake only what you sell

Frozen units let kitchens bake to demand across the day — fresh product at every service, less waste at close.